Integrating Social Media Platforms to Strategy

Social media now entails a giant network of platforms that are all interconnected in some way or another, it is inevitable that platforms that cater to a similar audience or function in a similar way, by design or not, will interact with one another.

Twitch and Youtube are a great example of two competing "social publishing platforms" that work cohesively for media creators.  Though it should be noted that YouTube originally focused on content that was edited and uploaded, whereas Twitch's content was focused on live streams, that changed in 2016 when YouTube released a live streaming service to the community.


M0e (Twitter & YouTube) a former Esports competitor turned YouTube star has found great success in utilising both platforms as publishing mediums. M0e regularly, shares content captured on twitch to his YouTube audience.  This practice of duplicating content is quite common in the social gaming community. However, it should be noted that though content  is reposted on Youtube, that content is almost always altered via editing.

Apart from increasing brand exposure, there are various other reasons as to why a creator would use both platforms to advertise their content. Twitch creates content that is tailored to a live audience, whereas YouTube's content is generally considered the final link in the media supply chain, where content is finalised, uploaded and shared, this content can be accessed at any time. Utilising both platforms not only provides greater content exposure but also entails two avenues of income (Twitch's donations & Youtubes Ad revenue). Furthermore, using YouTube to share Twitch's content maximises the efficiency of content.

The utilisation of various social media platforms to build brand exposure and income isn't exclusive to platforms that function similarly. Steam is a gaming social network for the PC gaming community. Steam's platform interacts in all 4 zones of social media: Social community realised via the individual profiles of gamers and the ability to message and view other profiles, social publishing realised with the capturing and sharing of in game content, be it be videos or images, and social commerce realised via Steams community market, a free-market that is used to buy and sell digital assets.

McSkillet (Twitter & YouTube), a popular YouTube star who is considered an expert on Steam digital assets, specifically the assets within the Counter Strike Global (CSGO) market. On YouTube McSkillet originally created content analysing the value of CSGO assets and built an audience around that specific niche. McSkillet now has recently released his own "Case Opening" site, which is essentially a gambling site that uses Steam as the intermediary server, and that uses CSGO digital assets as a medium of exchange, McSkillet uses his YouTube presence to market and his own site.

What this means for the "The Chalafason Project"?
Strategically from a marketers perspective, it is imperative that we accompany our website with an established publishing platform, to leverage content to drive traffic to our website.